Privacy Policy for Pacely

Last Updated: December 14, 2025

Introduction

Pacely ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

This policy applies to all users worldwide and complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Lei Geral de Proteção de Dados (LGPD), and the California Consumer Privacy Act (CCPA).

By using Pacely, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

1. Information We Collect

1.1 Personal Data You Provide

When you use Pacely, we may collect the following information:

• Account Information: Email address (if you choose to create an account for cloud backup)
• Habit Data: The habits you create, including habit names, descriptions, types (check-in or quantitative), custom units, target values, and groups
• Progress Data: Your daily check-ins, quantitative values logged, completion records, and habit tracking history
• User Preferences: Settings such as language preference, time zone, display preferences, and notification settings

1.2 Automatically Collected Information

We automatically collect certain information when you use our Service:

• Device Information: Device type, operating system version, unique device identifiers, mobile network information
• Usage Data: App features accessed, interaction patterns, time spent in the app, crash reports, and performance data
• Local Storage Data: Information stored locally on your device through localStorage or similar technologies

1.3 Information We Do NOT Collect

Pacely is designed with privacy in mind. We do NOT collect:

• Precise geolocation data
• Contact lists or address books
• Photos, media, or other files (unless explicitly shared by you for backup purposes)
• Biometric data
• Financial or payment information (if applicable to future features)
• Health data beyond what you voluntarily input as habit tracking information

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Core Service Functionality

• Provide, operate, and maintain the Pacely app
• Enable habit tracking, progress monitoring, and analytics features
• Calculate metrics such as regularity scores, streaks, and completion rates
• Generate diagnostic insights and personalized recommendations
• Synchronize your data across devices (when cloud backup is enabled)

2.2 Service Improvement

• Understand how users interact with our app
• Analyze usage patterns to improve features and user experience
• Identify and fix technical issues, bugs, and performance problems
• Develop new features and functionality

2.3 Communication

• Send important updates about the Service
• Respond to your inquiries and support requests
• Provide technical support and troubleshooting assistance
• Send notifications about your habits (if you enable this feature)

2.4 Legal and Safety

• Comply with legal obligations and regulatory requirements
• Protect against fraudulent, unauthorized, or illegal activity
• Enforce our Terms of Service and other policies
• Protect the rights, property, and safety of Pacely, our users, and the public

3. Legal Basis for Processing (GDPR & LGPD)

For users in the European Economic Area (EEA), United Kingdom, Brazil, and other jurisdictions requiring a legal basis:

• Performance of Contract: Processing necessary to provide the Service you requested
• Legitimate Interests: Improving our Service, preventing fraud, and ensuring security
• Consent: When we ask for your explicit consent for specific processing activities
• Legal Obligation: When required by law to process your data

4. Data Storage and Security

4.1 Data Storage

• Local Storage: By default, your habit data is stored locally on your device using browser localStorage
• Cloud Storage: If you enable cloud backup, your data is stored on secure servers provided by Supabase (infrastructure hosted on AWS)
• Data Location: Cloud data may be stored and processed in the United States and other countries where our service providers operate

4.2 Security Measures

We implement industry-standard security measures to protect your information:

• Encryption of data in transit using SSL/TLS protocols
• Encryption of data at rest on our cloud servers
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Monitoring for unauthorized access or security breaches

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Sharing and Disclosure

5.1 We Do Not Sell Your Data

Pacely does not sell, rent, or trade your personal information to third parties for marketing purposes.

5.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Service:

• Cloud Infrastructure: Supabase and AWS for cloud storage and database services
• Analytics: Privacy-focused analytics services (if implemented) to understand app usage
• Crash Reporting: Services that help us identify and fix technical issues

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (court orders, subpoenas, search warrants)
• Government or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred. We will notify you of any such change and provide choices regarding your data.

6. Your Privacy Rights

6.1 Rights Under GDPR (EEA & UK Users)

You have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Data Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Lodge a Complaint: File a complaint with your local data protection authority

6.2 Rights Under LGPD (Brazil Users)

Brazilian users have similar rights, including:

• Confirmation of data processing
• Access to your data
• Correction of incomplete or inaccurate data
• Anonymization, blocking, or deletion of unnecessary data
• Data portability
• Information about public and private entities with which we share data
• Information about the possibility of denying consent
• Revocation of consent

6.3 Rights Under CCPA (California Users)

California residents have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Opt-out of the sale of personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

6.4 Exercising Your Rights

To exercise any of these rights, please contact us at [contact@getpacely.com]. We will respond to your request within the timeframe required by applicable law (generally 30 days for GDPR, 15 days for LGPD).

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Active Account: Your data is retained while you actively use the Service
• Account Deletion: When you delete your account, we will delete your personal data within 30 days, except where retention is required by law
• Backup Data: Backup copies may persist for up to 90 days in our backup systems
• Legal Requirements: We may retain certain data longer if required by law or for legitimate business purposes (e.g., dispute resolution)

8. International Data Transfers

If you access Pacely from outside the country where our servers are located, your data may be transferred internationally. We ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions recognized by data protection authorities
• Other legally approved transfer mechanisms

9. Children's Privacy

Pacely is not intended for users under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Cookies and Tracking Technologies

10.1 Local Storage

Pacely primarily uses localStorage, a browser technology that stores data locally on your device. This is not a cookie and does not track you across websites.

10.2 Analytics (If Applicable)

We may use privacy-focused analytics tools that do not use cookies or track personal information. If we implement such tools, we will update this policy and provide opt-out options.

10.3 Third-Party Services

Our app does not currently integrate third-party advertising or tracking services. If this changes, we will update this policy and seek your consent where required.

11. Your Choices and Controls

11.1 Data Export

You can export your habit data at any time using the built-in backup functionality. This provides you with a complete copy of your data in JSON format.

11.2 Data Deletion

• Local Data: You can delete all local data by clearing your browser's storage or uninstalling the app
• Cloud Data: You can request deletion of your cloud data by contacting us or using in-app deletion features
• Account Deletion: You can request complete account deletion, which will remove all associated data

11.3 Opt-Out Options

• Notifications: You can disable push notifications in your device settings
• Cloud Backup: You can choose not to enable cloud backup and keep all data local
• Analytics: If we implement analytics, you will have the option to opt-out

12. Third-Party Links

Our Service may contain links to third-party websites or services (e.g., app stores, support documentation). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy in the app
• Updating the "Last Updated" date at the top of this policy
• Sending you a notification (if you have provided contact information)

Your continued use of the Service after changes become effective constitutes acceptance of the revised policy.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [contact@getpacely.com]
Company: [Pacely / Your Legal Entity Name]
Mailing Address:
[Street Address]
[City, State, ZIP]
[Country]

Response Times

We aim to respond to all privacy-related inquiries within:

• GDPR requests: 30 days (may extend by 60 days for complex requests)
• LGPD requests: 15 days
• CCPA requests: 45 days (may extend by 45 days if needed)
• General inquiries: 5-7 business days

15. Supervisory Authorities

For EEA/UK Users

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority:

• EU: Contact your national data protection authority (list available at https://edpb.europa.eu)
• UK: Information Commissioner's Office (ICO) at https://ico.org.uk

For Brazil Users

• ANPD (Autoridade Nacional de Proteção de Dados): https://www.gov.br/anpd

For California Users

• California Attorney General: https://oag.ca.gov/privacy

16. Specific Regional Provisions

16.1 Nevada Residents

Nevada residents may opt-out of the sale of personal information. We do not currently sell personal information as defined by Nevada law.

16.2 Virginia, Colorado, Connecticut, and Utah Residents

Residents of these states have additional rights under their respective state privacy laws. Please contact us to exercise these rights.

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Acknowledgment: By using Pacely, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree, please discontinue use of the Service immediately.

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Appendix: Data Processing Details

Categories of Personal Data Processed

Category	Data Elements	Purpose	Legal Basis
Account Data	Email address	User authentication, cloud backup	Contract, Consent
Habit Data	Habit names, types, goals	Core app functionality	Contract
Progress Data	Check-ins, values, dates	Tracking and analytics	Contract
Device Data	Device ID, OS version	Technical support, app improvement	Legitimate Interest
Usage Data	Features used, session duration	Service improvement	Legitimate Interest

Data Processing Activities

1. Habit Tracking: Recording and storing user-created habits and progress data
2. Analytics Calculation: Computing metrics like regularity scores, streaks, and completion rates
3. Data Synchronization: Syncing data across devices when cloud backup is enabled
4. Diagnostic Generation: Creating automated insights based on habit performance
5. Technical Support: Diagnosing and resolving technical issues