Last Updated: October 1, 2026
Pacely ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").
This policy applies to all users worldwide and complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Lei Geral de Proteção de Dados (LGPD), and the California Consumer Privacy Act (CCPA).
By using Pacely, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.
When you use Pacely, we may collect the following information:
An account is optional: Pacely works without signing in, and in that case all of the data above stays on your device and we receive none of it. Without an account the app does limit you to a single habit. That limit exists to encourage sign-up, not to collect anything, and what you record without an account still never reaches us. A free account allows up to five habits; the paid plan (Pacely Pro, Section 1.5) removes that limit. Neither limit changes what we collect.
We automatically collect certain information when you use our Service:
Important: the content of your habits is never sent to our analytics provider. Habit names, group names, custom units and the values you log stay on your device and, if you enable cloud backup, in your private account storage. Analytics events carry only internal identifiers and non-identifying metadata: which feature was opened, the type of a habit (check-in or quantitative), the numeric target set for a habit, the length of a streak that was reached, which ready-made routine from the catalogue was added, your plan (no account, free, first 30 days of full access, or Pro), the steps you take on the subscription screen (opened, purchase started, completed or cancelled, restore tapped), and counts such as how many habits you have or how many a backup file contained.
Pacely is designed with privacy in mind. We do NOT collect:
Pacely for Android is available on Google Play, currently in early access (open testing). The iPhone version is not out yet, and until it is, our website offers a waiting list for it. This is the only thing the website asks you for, and it is entirely optional. If you never submit it, the only information the site collects about your visit is the analytics described in Section 10.4.
If you do join, we record:
We do not ask for your name. The form itself sets no cookies. The site's analytics (Section 10.4) does record that the form was opened and that it was submitted, together with which button you came from and the platform you chose, but never the email address you typed. Joining the waiting list does not create a Pacely account, and the entry is not linked to any account you may create later; it is keyed to the address you typed. Entries are stored with Supabase, the same cloud provider described in Section 5.2, and are readable only by us.
What we do with it. Everyone on the list gets one message: the app is available on the platform they asked for. Anything beyond that, such as occasional product news, goes only to the people who ticked the optional box. We do not share the list with anyone, we do not sell it, and it is never used for another company's marketing.
Leaving the list. Every email we send from the list carries an unsubscribe link, and you can ask us to delete your entry at any time at admin@getpacely.com. Because the list is keyed to an email address rather than to an account, deleting a Pacely account does not remove an entry from it (see Section 11.2).
Pacely offers an optional paid plan, Pacely Pro, sold as an auto-renewing subscription through Google Play. If you subscribe, we and our subscription processor, RevenueCat, Inc. (Section 5.2), receive from Google Play the data needed to know that your subscription exists and whether it is active:
We use this data for one purpose: to unlock Pro features on your account and keep them unlocked on every device where you sign in. It is also what lets "Restore purchases" work after you reinstall the app or change phones. We do not use it for advertising and we do not see or store your payment method.
Purchases made without a Pacely account are tied to your device and your Google account; if you later sign in, the subscription is linked to your Pacely account so that it follows you rather than the phone.
We use the collected information for the following purposes:
All of these calculations (scores, streaks, trends, the notification centre, and the monthly recap) are performed on your device from data already stored there. They are not computed on our servers and their results are not sent to us.
Notifications. Pacely does not send push notifications from our servers. If you turn on the optional reminders in the app's settings, the app asks Android for notification permission and schedules everything locally, on your device: nothing about it is sent to us or to any third party. The same switch covers the daily reminder and three occasional alerts worked out on your device from your own records: a streak about to break, a monthly recap that is ready, and the end of your first 30 days of full access (including, if it applies, how many of your habits the free plan keeps open). Turning reminders off (or denying the permission) means none of them is shown. The bell icon inside the app is a local notification centre: its items (streak milestones, "your month is ready", and similar) are recalculated on your device from your own records each time you open the app, and nothing about them is sent to us.
For users in the European Economic Area (EEA), United Kingdom, Brazil, and other jurisdictions requiring a legal basis:
We implement industry-standard security measures to protect your information:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Pacely does not sell, rent, or trade your personal information to third parties for marketing purposes.
We share your information with trusted third-party service providers who assist us in operating our Service:
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
We may disclose your information if required to do so by law or in response to:
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred. We will notify you of any such change and provide choices regarding your data.
Pacely can turn a finished month into a shareable image (the "monthly recap"). Because this is the one feature that can move your information outside the app, we describe it in detail.
How the image is made. The recap is drawn by the app itself, on your device, from records that are already stored there. Nothing is uploaded to us in order to create it, no server is involved, and we do not keep a copy. The recap is available for closed months only.
You choose what the recap is about. The recap screen is a carousel of cards for the month that just closed: an overview card covering all of your habits together, plus one card for each individual habit you recorded that month. You swipe to the card you want and share that one. The two kinds of card do not contain the same information: a single-habit card names the habit it is about. Which card you share is your choice, and it decides how much the image reveals.
What every recap image contains. Aggregated figures about your own activity:
What the overview card adds. How many habits you were tracking that month: a count, not their names. An overview card carries no habit name, no unit, and no individual logged value.
What a single-habit card adds. If you choose the card for one habit, the image is about that habit and shows:
So a single-habit recap does tell whoever sees it what you were tracking, and, for quantitative habits, roughly how much. Only the habit you picked appears: the names of your other habits are not in the image.
What no recap image ever contains. Group names, your email address, your name, your account identifier, or any device identifier. Beyond the best-day figure described above, the image never lists your day-by-day records.
Please consider this before sharing. If a habit's name is something you would rather not disclose (anything about your health, your beliefs, your relationships, or any other sensitive matter), bear in mind that sharing that habit's card puts its name, and the figures for it, into the hands of whoever receives the image. The overview card is the option that names nothing. You can also rename a habit in the app before generating the recap.
How it leaves the app. Sharing is always started by you, by tapping the share button. When you do, the app writes the image to its own private cache folder for a moment and passes it to your device's standard share menu, so that you can choose where it goes. The file is named after the month and, for a single-habit recap, after the habit as well (for example "pacely-2026-07-running.png"), so that name may be visible to the app you send it to. That temporary file is not readable by other apps until you pick one, is never uploaded to Pacely, and is deleted by the operating system as part of its normal cache cleanup. If your device or browser has no share menu, the app simply shows you the image on screen so that you can save it yourself; in that case nothing leaves the app at all.
After you share it. Once you choose a destination (a messaging app, a social network, your gallery, email), the image is in that app's hands and is governed by that company's privacy policy, not by ours. We have no visibility into where you sent it, no way to recall it, and no control over how the receiving service stores, displays, or distributes it. Anything you post publicly may be seen, saved, or reshared by others. Please consider this before posting a recap to a public audience.
We do not know that you shared. Pacely does not record which recaps you shared, when, or with whom, and this information is not sent to our analytics provider.
You have the following rights:
Brazilian users have similar rights, including:
California residents have the right to:
You can delete your account and all associated data at any time directly in the app (see Section 11.2). For any other request, please contact us at admin@getpacely.com. We will respond to your request within the timeframe required by applicable law (generally 30 days for GDPR, 15 days for LGPD).
We retain your personal information only as long as necessary for the purposes outlined in this policy:
If you access Pacely from outside the country where our servers are located, your data may be transferred internationally. We ensure appropriate safeguards are in place:
Pacely is not intended for users under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
Pacely keeps your data in localStorage, a browser technology that stores data locally on your device, inside the app. The analytics tool described in Section 10.2 also keeps a random identifier for this installation in the app's own storage, which is the role a cookie plays on a website. Both stay inside Pacely: other apps and websites cannot read them, and they do not track you across other apps or websites.
We use Google Firebase Analytics to understand how the app is used and to improve it. Firebase Analytics collects pseudonymous usage events (such as which features are opened, or that a streak milestone was reached) and basic device information. If you are signed in, a pseudonymous account identifier is attached to those events so we can tell one account's sessions apart across devices. Firebase Analytics does not receive habit or group names, custom units, the values you log, your monthly recap, or your email address, and we do not use it to track you across other apps or websites.
Google also estimates your approximate location (country, region and city) from your IP address; we receive the estimate, not the address. Event-level data is kept for at most 14 months (Section 7).
Analytics data is processed by Google LLC and may be stored in the United States. To opt out of analytics collection, contact us at admin@getpacely.com. You can learn more in Google's privacy policy: https://policies.google.com/privacy.
Our app does not integrate third-party advertising networks. If this changes, we will update this policy and seek your consent where required.
Our public website (getpacely.com, including this page) uses Google Analytics 4, provided by Google LLC, to count visits and see which parts of the site work. It belongs to the same analytics account as the app but is kept as a separate data stream, so visits to the site are never mixed with use of the app.
What it records. The pages you view, the page or campaign link that brought you here, your browser and device type, your language, the approximate location Google estimates from your IP address (country, region and city), which Google Play button you tapped, if any (the store itself is Google's, so what happens there is covered by Google's own policies), and your use of the waiting-list form: which button opened it, whether you submitted it and the platform you chose. It never receives the email address you type in the form. According to Google, Google Analytics 4 does not log or store IP addresses.
Cookies. To recognise a returning visitor, Google Analytics sets cookies on our domain whose names start with _ga, which last up to two years. If you visit from the European Economic Area, the United Kingdom or Switzerland, these cookies are switched off: the site tells Google Analytics not to store anything on your device, and it then sends only cookieless measurements that cannot recognise you on a later visit. Google determines where you are from your IP address. We do not run ads on the site and do not use this data to advertise to you.
Legal basis and your choices. We rely on our legitimate interest in understanding how the site is used (Section 3). You can block or delete these cookies in your browser settings at any time, or install Google's opt-out browser add-on. Event-level data is kept for at most 14 months (Section 7). How Google uses this information is explained at https://policies.google.com/technologies/partner-sites.
Apart from the analytics, the only thing the site asks you for is the waiting-list form described in Section 1.4. The home page also loads its styling library (Tailwind CSS) from a third-party content delivery network, which means that provider receives your IP address and browser type in order to serve the file. This is the same information any website you visit receives. We do not receive or store it.
You can export your habit data at any time, on any plan, using the built-in backup functionality (menu → Export Data). This provides you with a complete copy of your habits, groups, records and display preferences in JSON format. You can restore such a file later through the import option; if the file contains more habits than your plan allows, all of them are imported and kept, and the ones above the limit are unlocked when you subscribe or delete other habits (see the Terms of Service, Section 9.9).
The exported file is plain, unencrypted JSON and is saved wherever you choose. Once it is on your device it is outside our control, so store and send it with the same care you would give any personal document.
Our Service may contain links to third-party websites or services (e.g., app stores, support documentation). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
The same applies to any app you send a monthly recap to through your device's share menu: from the moment you choose it, that app's own privacy policy governs the image (see Section 5.5).
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
Your continued use of the Service after changes become effective constitutes acceptance of the revised policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: admin@getpacely.com
Data Controller: Tassyo Clemente De Pietro, operating as Pacely
We aim to respond to all privacy-related inquiries within:
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority:
Nevada residents may opt-out of the sale of personal information. We do not currently sell personal information as defined by Nevada law.
Residents of these states have additional rights under their respective state privacy laws. Please contact us to exercise these rights.
Acknowledgment: By using Pacely, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree, please discontinue use of the Service immediately.
| Category | Data Elements | Purpose | Processor | Legal Basis |
|---|---|---|---|---|
| Account Data | Email address | User authentication, cloud backup, account emails (sign-up confirmation, password reset) | Supabase (AWS); Resend (account emails) | Contract, Consent |
| Habit Data | Habit names, types, goals | Core app functionality | Supabase (AWS) | Contract |
| Progress Data | Check-ins, values, dates | Tracking and analytics | Supabase (AWS) | Contract |
| Device Data | Installation identifier, device model, OS version, approximate location estimated from IP address | Technical support, app improvement | Google Firebase Analytics | Legitimate Interest |
| Usage Data | Features used, session duration, pseudonymous account ID, plan and subscription screen steps | Service improvement | Google Firebase Analytics | Legitimate Interest |
| Website Analytics | Pages viewed, referring page or campaign, browser and device type, language, approximate location, Google Play button tapped, waiting-list form opened or submitted; _ga cookies outside the EEA, UK and Switzerland (see Section 10.4) |
Understanding how the website is used | Google Analytics 4 (Google LLC) | Legitimate Interest |
| Monthly Recap Image | Aggregated monthly figures (score, active days, streak). The overview card adds a habit count and no names; a single-habit card adds that habit's name, unit, monthly total and best day (see Section 5.5) | Sharing your own progress, at your request | None. Generated and stored on your device; sent only to the app you choose | Consent (your explicit action) |
| Email Preferences | Opt-in/opt-out choice, text and version agreed to, date, screen used | Proving and honouring your choice about product emails | Supabase (AWS) | Consent |
| Waiting List (website) | Email address, platform requested, platform detected from the user agent, which button was used, optional product-updates choice, the consent sentence and its version, date | Telling you when the app launches; deciding which platform to build first | Supabase (AWS) | Consent |
| Subscription Data (Pacely Pro) | Plan, trial status, purchase and renewal dates, subscription status events, purchase token, store country and currency, pseudonymous subscriber ID (see Section 1.5) | Unlocking and restoring paid features; preventing duplicate charges; tax and accounting records | Google Play Billing (Google LLC); RevenueCat, Inc. | Contract; Legal Obligation (records retention) |
| Reminders and local alerts | Reminder time and on/off state; for the alerts, figures already on the device (streak length, recap month, end date of the first 30 days, number of habits) | Showing local reminder and alert notifications | None. Stored and scheduled on your device only | Consent (your explicit action) |